by Nik Wallenda & The Circus Arts Conservatory

Owen spearheaded the digital marketing efforts for this event. With a very short timeline, Owen and his team rolled out an aggressive social media strategy.

Leverage a strong routine of page posts on both brand pages to build excitement to this ALL-NEW production. In addition to image posts, reels and live videos showing the tent build up and other preparations helped build the awareness for the show. 

Alongside the annual UTC tree lighting and holiday parade, Nik was the featured host of the event lighting the tree from a wire. With over 20,000 people in attendance, Owen and the Sarasota Box Office team spearheaded a grassroots campaign. They setup a mobile ticket sales booth and had people working the crowd distributing QR codes for a 24hr flash sale. There also was an accompanying social media campaign.

A series of Facebook and Instagram ads were created by Owen to drive sales. Using the Meta Pixel to track conversions and events, Owen was able to target specific audiences and drive sales over a very short period of time. 

Specific link click and conversion campaigns targeted viewers with dynamic creative and strong call to actions.

• Usually Facebook agencies see under a 10 ROAS where we have successfully achieved a 25.15 ROAS on these campaigns.

• We run a multi faceted ad strategy both promoting page engagement, reach, audience expansion, conversions and more.

• Utilizing expert skills in ad creation to create social media assets and curate a library of digital content

• Sales are tracked and reported by the Meta Pixel from the client’s ticketing system.