Your Circus Coach
Building an online community of students
“Owen Leonard Creative, fostered an engaged online community that has since been organically building the clients patron base.”
Mission:
With the growing concerns of the global COVID-19 pandemic the Your Circus Coach brand was created to work as a resource to connect students with world renowned circus arts coaches.
Working with Cirque Du Soleil coach Rodliegh Stevens and his wife Amanda Lynch to secure them a sustainable online based income.
Process – 01:
Create logo design that is reminiscent of a circus tent but has a modern feel.
Inspiration:
Result:
Process – 02:
Create a compelling and mobile responsive website which features a variety of multimedia. Additionally, shop and blog pages were completed.
PROCESS – 03:
Establish a rich social media presence that is built to grow. Build sample posts and promotions.
Featured Post:
Establish a rich social media presence that is built to grow. Build sample posts and promotions.
The “FREE Fix A Trick” post/campaign was crucial in gaining potential customers trust and building the audience. Organically (no paid promotions) this post had over 40 shares, 12,000 views and over 50 form responses on the website. This strategy helped grow the community of followers and customers.
Impact:
Your Circus Coach’s new business venture was made possible with this unique marketing and design strategy.
Outcome:
In the course of one-month, social media engagements and website views rose past 10,000 without any paid ads. Over three-months the clientele of Your Circus Coach developed into a sustainable (and growing) income source.
